Packaging design for Sprouts’ own-brand product line, created to feel fresh, approachable and consumer-facing across grocery categories. The designs use bright pops of color, playful supporting graphics, clear typography and category-specific visual cues to help each product stand apart while still feeling connected to the Sprouts brand.
Branding and packaging design for The TJX Companies across home goods, apparel, pet and seasonal categories. The work focused on developing distinctive private-label brand branding through original graphics, illustration, pattern, typography and packaging details that helped products feel cohesive, giftable and visually engaging.
Lead graphic designer and art director for global LEGO product launches across novelty, entertainment and character-driven packaging. The work included concept development, package design, photoshoot art direction, final artwork approvals and cross-functional collaboration to create playful, story-rich visuals that supported the LEGO brand experience.
Package design refresh for 7-Select, 7-Eleven’s premium private-brand line of drinks and snacks. The work focused on creating a cleaner, more elevated visual system through bold color, simplified layouts, updated typography and stronger product cues, helping the line feel more distinctive and polished across convenience-store categories.
Brand and marketing design for Education Elements, a San Francisco ed-tech startup helping school districts bring blended and personalized learning into classrooms. I established a cohesive visual system across infographics, web graphics, presentations, reports and collateral, creating a stronger, more polished brand presence during a growth period that ultimately led to acquisition.